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Design Trade Show Banners That Work for You

Whether you’re attending a trade show, convention, expo, or conference, you want your business to stand out among the often hundreds of other participants filling the expo hall, all competing for the attention of conference guests. One effective way of marketing to the masses and grabbing the attention of passersby is with well-designed trade show banners that will help you stand out among a crowded sea of exhibits.

Key Tips for Designing Effective Banners

No matter what you’re advertising, keeping a few basics in mind will help you design a banner that represents your message well.

Less is more. Expos are typically information overload, so presenting your materials in the simplest format that attendees can view with just a passing glance will help your company to be more easily remembered.

Choose a simple, clean-lined font in a size easily seen from a distance. Place your company’s name at the top of your banner so that guests can immediately see who you are. An engaging headline also can give someone pause to take the time to learn a bit more about your company.

Vibrant graphics with high-resolution imagery present a professional, polished look.

Always include your company’s logo. An obvious choice, including your logo will reinforce brand awareness and is easily recognizable from a distance.

Feature only a few key products or services. Especially for those who are not familiar with your company, these highlights may inspire interest, conversation, and perhaps a new customer.

Share your contact information! Often, attendees quickly snap pictures of banners as they pass by if they’re unable to stop and chat. Providing key contact information including company website, phone number, email, or social media information will make it easy and convenient for them to reach you in a variety of ways.

Banner Types and Specifications

X-FRAME MINI POP-UP BANNER STANDS are ideal for tabletops, desktops, and counters at trade shows, as lobby displays, at local fundraisers, community events, conventions, or any mobile marketing exhibit.

  • Collapsible for easy portability
  • Measures approximately 1 ½’ x 1’
  • Easily interchangeable vinyl banner
  • Freestanding lightweight aluminum tripod frame
  • Flexible arms keep banner from becoming wrinkled or wavy
  • Includes grommets in each corner for fast, simple assembly

X-FRAME FULL SIZE BANNERS are an eye-catching, economical way to instantly advertise just about anywhere. Choosing vibrant, colorful images and a thoughtful design will help you stand out from the competition.

  • Collapsible for easy portability
  • Measures approximately 6’ x 2 ½’
  • Easily interchangeable vinyl banner
  • Freestanding lightweight aluminum tripod frame
  • Flexible arms keep banner from becoming wrinkled or wavy
  • Includes grommets in each corner for fast, simple assembly

RETRACTABLE FULL SIZE BANNERS are an ideal option for securely storing your banner in a retractable base for easy set up and take down.   Designed with extra stability in mind, these banners are built to stand the test of time.

  • Measures approximately 7’ x 3’
  • Retractable for easy portability and quick set up
  • Support bars keep banner from becoming wrinkled or wavy
  • Freestanding retractable banner with fold out feet for stability

RETRACTABLE DELUXE FULL SIZE BANNERS are perfect for professionally displaying your company’s logo, products or services, contact information, or whatever you want to communicate to others.

  • Measures approximately 7’ x 3’
  • Retractable for easy portability and quick set up
  • Support bars keep banner from becoming wrinkled or wavy
  • Freestanding retractable banner with wide, weighted base for exceptional stability

At Customsigns.com, we’ve got a variety of economically priced display banners that will add value to your exhibits for many years to come. Made from the highest quality workmanship, our banners are custom made for you. Not sure which banners are best for your needs? Our Customer Focus Team is here to help you every step of the way.

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Banner Design Tips – Marketing Your Business or Event in Style

From local small businesses to national companies that are looking for an economical way to market to the masses, vinyl banners are an ideal choice. Vibrant, colorful, and attention-grabbing, banners are versatile and offer a creative channel to communicate with potential customers or clients. Banners look beautiful while hanging and, when thoughtfully designed, can influence the behaviors of local consumers.

 

Banners offer a variety of benefits –

  • Custom designed for your specific message or promotion, banners are a colorful, eye-catching way to attract the attention of hundreds of people a day
  • Available in custom sizes to fit your needs, banners are ideal for small shops, big business spaces, and everywhere in between
  • Banners are a cost-effective method of marketing your message to multitudes of people within a given time
  • Lightweight and durable, our flexible banners are easy to install, weather and fade resistant, and neatly roll for compact storage
  • Reusable and easily movable, banners are perfect for displaying messages precisely when and where they’re needed

Vinyl Banners 101

How Are Banners Constructed?

Our banners are made from high quality 13 oz. woven fiber vinyl with gloss finish, ideal for repeated indoor/outdoor use. Our vinyl is tear and fade resistant, providing exceptional print quality and affordability. Our banners include a reinforced hem to prevent fraying.

What Are Grommets?

Grommets are small metal rings placed on vinyl banners that provide reinforced holes for hanging. These small metal rings provide extra stability and help protect banners from tearing while hung. Grommets are placed in all four corners; additional grommets are added around banner perimeter as required for proper fastening.

 

printastic.com

 

What Are Wind Slits?

Wind slits are small, half-moon shaped cuts made directly in the vinyl that allow wind to easily pass through the banner while reducing wind pressure and stress.

Banner Cleaning and Storage

Clean with mild soap and warm water on a slightly dampened soft cloth and dry thoroughly before storing. To avoid wrinkles or creases, store banners loosely rolled in a cool, dry place.

Displaying Your Banner

When installing a banner, do not overstretch or pull the material too tightly. Especially when hanging outside where wind or rain may tug at the banner, leaving a bit of ‘play’ for the banner to gently move will prevent unnecessary damage.

Popular Banner Sizes and Costs

With our custom Design Your Own Banner tool, creating the perfect banner is ideal for whatever merchandise you’re marketing or event you’re promoting.

Popular banner sizes and costs are –

  • 2’ x 3’   $19.95

Ideal for small spaces, windows, or hanging above merchandise or behind registers. Smaller banners can leave a big impression.

  • 3’ x 6’   $37.95

Ideal for posting on storefronts or promoting special events, these banners are versatile and visible.

  • 4’ x 8’   $67.95

Ideal for hanging high atop buildings or storefronts, these signs are designed to attract attention from travelers from a distance with a message they’ll remember.

Designing an Effective Banner

To promote your brand effectively, designing a banner with a valuable message is essential. Here are our five key tips for designing an effective banner –

Perfect your message!

Less is more. Messages that are short, clear, and concise are more readily remembered by potential customers or clients who are busy and often distracted. For large, outdoor banners five to eight words is ideal, indoor banners should not exceed 15 words or a few short phrases. Keep images and embellishments to a minimum. Too much visual clutter will detract from your core message.

Size matters.

Whether your banner will be read closely or from a distance, choose a banner size that will easily convey your message. Banners that will be read from the street should be larger and include text that is easily readable, while for interior spaces, smaller signs will pack a big punch.

 

Location, location, location.

Banners should be hung where they will get consumers’ attention, yet not distract from your message. Avoid placing banners over your store name, for example, or in hard to see places. Indoor banners should be strategically placed to lead customers and clients further inside or encourage them to ask questions or for additional information.

 

Consider color and contrast.

Ideally, the colors on your banner should match or complement your brand’s identity. A single color background will create a more polished, professional look. The greater the contrast between the banner background, font, and graphics, the better its readability will be.

Fonts and graphics.

When choosing font styles, simplicity is key. Stay away from fonts that are too elaborate or challenging to read. No more than two complimentary styles are best. Graphics should be high resolution and clearly relate to your message.

Whether you’re promoting a grand opening, a special event, that spectacular sale or professional services, Customsigns.com makes it easy to create the banners you need for your business. Design your custom banners from scratch or choose from one of our templates. With our custom design tool, your perfect banners are just a click away.

For more information on how to make banners work for you, please see our related blog posts:

Making Temporary Signs Work for You

Custom Banners for School Events

Tips for Designing Visually Effective and Interesting Signs