Now Hiring Signs: Create a Sign that Attracts Workers

According to the Washington Post, there are 10 million job openings in America, with 8.4 million people unemployed as of June 2021. Job openings are outpacing unemployment levels in many industries, with the business and professional services sector at the top of the list. (Read full article here.)

So how can businesses attract qualified candidates to fill open positions? The first step is to put the word out. What does your company offer? Let potential new hires know! Easy to read, eye-catching business signage is the best first step! Many businesses are still overlooking important details such as posting “we’re hiring” signs.

What should be on your now hiring sign?

• Your company name and logo:

A we’re hiring sign on your business property should feature your logo and name in large, easy-to-read graphics and text. Keep it simple. “Keep your words succinct and clear,” says HC Brands Chief People Officer, Sonia Postema. (Keep reading for more tips from Sonia!) Choose from yard signs and A-frame signs for outdoor.

• Make your signs pop:

Branding is important to let job seekers know you’re professional, so stay with brand graphics, fonts and colors. Don’t forget to post signs that pop! Make your hiring signs colorful and eye-catching.

 

• Job title(s):

Your hiring signs are most helpful when they feature which jobs you’re looking to fill. Qualified candidates want to know they’re applying to a job that is within their skill set and pay range. If you have several job openings, create several signs!

• Requirements:

Let passers-by know what it takes to land a job with your company! In today’s volatile job market, many inexperienced workers or new graduates are looking for experience in a new industry or field. Make it clear that you’re open to train and bring on new talent!

• Application Process:

Let workers know the next steps. The full application process may be too lengthy to include on the sign itself, so create a web page with instructions for how to apply, and add a QR code to your now hiring signs to make it easy on potential applicants. If you don’t have the talent or resources to create a landing page on your website, create tear-off tabs or other materials that can be easily taken by applicants.

Other helpful tips for your hiring signs and recruiting efforts:

• Don’t leave your hiring signs up for too long!

This could send the message that your business has high turnover, or that no one is paying attention enough to remove signs when positions are filled. Remember to be organized and professional.

• Remove we’re hiring signs if you don’t receive qualified candidates.

Sometimes job postings, online and offline, bring the wrong applicants. Either the job posting or signage is not accurately descriptive of the role, or the role or pay rate is not attractive for applicants. Be sure to re-evaluate your job postings and we’re hiring signs if you’re not attracting the right people.

• Include them in your recruiting metrics.

Keep track of applications you receive from your hiring signs.

• Make sure each phase of your hiring process is streamlined.

Help applicants understand the full process, and where they stand in the process. Be courteous and professional and follow up with all applicants, whether they make it to the job offer phase or not. This helps to build trust between your company and job seekers.

The Benefits of Using Signs to Recruit:

• “Yard signs are a cost-effective way to brand your company and recruit new talent,” says Sonia Postema, HC Brands’ Chief People Officer. “Posting jobs on online job sites can cost hundreds or even thousands of dollars,” she adds.
• “We’re hiring signs are a great way to appeal to the local community about job openings”, says Postema. Small businesses can get creative with signage in order to recruit new talent, and signs are much more affordable for businesses on a tight budget.
• Many recruiters may not be aware of how to get inexpensive signs for posting jobs. Businesses such as CustomSigns.com make hiring signage accessible and customizable.

In 2021, recruiters are having to get creative with attracting talent. Although signage is one of the most primitive means of advertising, we’re hiring signs aren’t as accessible as one might assume. CustomSigns.com has been in the business of customized signage since 1954. Whether you’re looking for hiring signs for your business lawn, front door or checkout counter, CustomSigns.com makes many different kinds of professional signs. Start designing your sign now!

Resources:

Workable.com – Hiring Signs Tutorial

Washington Post: Labor Shortage

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